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Lee Cooper

Lee Cooper came to us to revamp a world-wide brand that had fallen off the radar. It’s actually a brand with strong heritage and interesting rock and roll heritage. The Stones, the Beatles, Rod Stewart and the Sex Pistols had all championed Lee Cooper. Possibly because of their unique London roots. Lee Cooper grew out of an East End workwear brand. (When you needed coupons to buy clothes, jeans cost one coupon whereas a work suit would cost loads more.)  We said go back to your roots. London. 

We shot a bunch of London’s most famous land marks and wrapped a boy meets girl story round them on a giant scale. We made Lee Cooper ‘Big in London’

We shot a film and billboard campaign, spearheaded a huge trade push with POS, online, and mobile executions including our App that put a teenage audience around the world right in the heart of Britain’s capital city.

We put Lee Cooper back on the map, from Spring 2017 they started reappearing on high streets across the globe with an enduring property that they use as the key communication for every season since..

© Watermill London 2018

© Watermill London 2018